Concept project*
Non-profit charity
Full website redesign
Role
Web Designer
UI Designer
Tools
Figma
Canva
Framer
Timeline
Four weeks
Project scopes
We will be redesigning 5 pages covering:
- Landing page
- Contact us [email, phone, address + Branch locations (currently under “About” page)
- Careers (Will sit under “About” page)
- Blog (Will sit under “About” page)
- Download App
Target Audience
Of all backgrounds such as:
Professional
Medical
Technological
Desired Attributes and Emotions
Reliable, trustworthy and accessible
Solution
To build trust in the company that administers medications to their customers, I have redesigned the pages to be simple and easy to navigate. I simplified the colour scheme, ensured there is a page hierachy and a clear CTA.
I have also consolidated the services and treatments into one section for smoother navigation.
Futhermore I have created a dedicated careers page to provide easy access to the company's current job openings.
User persona 1
User persona 2
Journey Map
Mood Board
Artistic Direction
Approach
The first step in this process is to create a low fidelity mockup to understand which directions to go and to clarify any content and structures of the websites that needs to be redesigned.
Typography
Headers: Open Sans 48px. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimised for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.
Body: 24px / 32px.
I selected this font for this project because this font is easy to read and it conveys professionalism and trustworthiness in the medical field.
Colour Palette
Main colours: #E4E8DD | #C6D4CE
Buttons: #A63A50
Graphics
PillBox Chemists has a nice collection of appropriate imagery for the content, hence I'm reusing the graphics that are already on the current websites
Icons
The Icons used in this project consist of a phone, mail and location
Disclaimer*
This independent, non-commercial concept/personal project was created solely for portfolio purposes. It is not sponsored, approved, or endorsed by the company listed on this page. All names, logos, and trademarks appearing in this project remain the property of their respective owners and are used only for illustrative purposes.
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