Headers: Baloo Bhai 2 64px. Baloo Bhai 2 is a perfect blend of pointy paws in a coat of fur, Baloo is an affable display typeface by Ek Type. Available in nine Indian scripts plus Arabic along with a Latin counterpart, the family is Unicode compliant and libre licensed.Baloo 2 is an extension of the earlier Baloo project. The new Baloo 2 includes additional glyphs, engineering improvements, and has been extended to five weights, ranging from the light footed Regular to the affable ExtraBold. The lighter weights retain Baloo’s characteristic bounce, but they do so slightly, infusing life into each word. This allows the new family to freely fraternise with texts of all sizes and temperaments — be it short bursts or copious reams, demanding headlines or whispering bylines. Carefree yet confident, sprightly yet versatile, the renewed family of Baloo promises to bring warmth to every project.

I selected the Baloo Bhai font for this project because of its unique blend of carefree charm and confidence. The font’s warm, rounded letters evoke a sense of friendliness and approachability, making it both inviting and engaging. Its versatility ensures that it effectively communicates London Pet Club's brand values. 

Body: Proxima Nova 20px. Proxima nova is a typeface idea Mark Simonson has been working on in various forms since 1981. Originally called Zanzibar, the font was a hybrid; a face combining modern,even-width proportions with a somewhat geometric appearance. The font was re-released in 2005 as Proxima Nova, a family of 42 fonts- seven weights and three widths with matching italics. It featured advanced typographic features like small caps, different figure styles, fractions, and alternate characters, enough to take on the most demanding typographic applications.